DISCOVERING ELECTRONIC & TECHNO(LOGY) BASED MUSIC A UNIQUE NORTH AMERICAN COLLEGE CAMPUS TOUR RICHIE HAWTIN, LOCO DICE & SPECIAL GUESTS.
CNTRL is what America needs right now: an effort to reconnect the electronic dance music movement with its history, without forsaking either innovation or imagination.”
– Philip Sherburne, SPIN.COM
CNTRL is all about engaging young North American fans of EDM and showing them the roots of the music, the history of a global movement and demonstrating what the future of music technology and performance has the power to become. The tour will take place in over 15 cities across the eastern part of North America (with a west coast leg to be planned for 2013). A complete list of cities, schools and venues follows below.
Electronic music innovators and world-leading DJs RICHIE HAWTIN and LOCO DICE are launching a music and technology tour of Canadian and U.S. colleges, taking the history and the future of the platform to the very people who could well be the next generation of producers, DJs, technology innovators or simply advocates of the sound that is sweeping the continent after 20 years of trying. The tour, called CNTRL:BEYOND EDM – ELECTRONIC & TECHNO(LOGY) BASED MUSIC, will be a groundbreaking North American college tour combining educational daytime lectures on music technology presented by DUPSPOT in some of the leading universities and colleges, followed by an evening of electronic music with RICHIE HAWTIN, LOCO DICE, EAN GOLDEN from DJ TechTools and their touring guest DJ’s.
Set to launch October 29 in Buffalo, NY and taking in Berklee College of Music on October 31 and New York University’s Clive Davis Institute of Recorded Music (November 3), CNTRL will feature a selection of artists whom HAWTIN and DICE feel will give a good cross-section of the current and cutting-edge sounds of electronic music, including Carl Craig, Seth Troxler, Kevin Saunderson, Josh Wink, Victor Calderone, Paco Osuna, controller specialist DJ TechTools’ Ean Golden and others joining on specific days throughout the tour. CNTRL will also feature special guest speakers in each city during the daytime lecture programming, including Tiga (Nov 5, Montreal) and John Acquaviva (Nov 6, London Ontario) with more to be announced.
The events will focus on the techno and technology aspects of modern-day electronic music, presenting the more futuristic and underground side of the genre, as championed by HAWTIN and DICE and their peers for the last two decades. Central to the CNTRL concept are daytime seminars in the colleges to inform and inspire people about technology, music production, live performance, and the business of electronic music. These will take place from around 5pm-7pm on show day and are presented by world- renowned electronic music production and DJ school, DUBSPOT. All DJs performing on the night will participate in the master classes by day, and CNTRL will invite local DJ / production / industry pioneers from each region to also take part in the events. CNTRL will be a future thinking session but will also ensure the students leave with a deeper understanding of how the genre developed to where it is today. The event then ends with a low-ticket gig at a venue near campus, giving the students a chance to experience the artists in action.
Leading international headphone brand Sennheiser has aligned with the CNTRL tour as official ‘Partner in Sound.’ Sennheiser shares the ideology of the CNTRL concept and will join the tour to reinforce the importance of working with quality sound ideals and products in music technology. CNTRL is in also run in partnership with DUBSPOT: Partners in Education. DUBSPOT will curate the panels with Hawtin and Dice, and moderate all educational elements on the college campuses. Other partners include Native Instruments and Traktor – the DJ software used by Hawtin, Dice and Golden. Also Elektro, Onebeat.TV, Beatport, Paxahau, DJ TechTools plus M-nus and Desolat – the latter being the labels of Hawtin and Dice, respectively.